This is not what I normally blog on, but it has been bugging me for a while.
Chevy has been pushing it's environmental image these days. "From Gas Friendly to Gas Free". There's a whole bunch of arguments one could make about environmentalism and green-friendly vehicles, and I'm not going to touch on them.
I'll touch on the ads.
You have a bunch of kids. Impressionable. Short attention span. Unlearned. Not serious. They're the environmentalists.
And you have a condescending adult. This is the voice of GM. He's a funny, black condescending adult, but ultimately, he's a condescending adult.
He says "I have a big shiny thing, and it's good for the environment". No evidence. Just proof by vigorous assertion. And the kids say yay! Sometimes he goes to far, showing his contempt: "You can just call it a stir-fry, waka-waka green machine" or whatever.
I don't really have a problem with greenwashing. I object to cut-rate greenwashing. When Subaru says "This is our plant in Indiana. Look how green it is!", I'm fine with it. I drive past it every day and used to park cars there. I have friends who work there. It doesn't look like Grizzly Adams' backyard, like you'd guess from the commercial, but there's a fair amount of woods there. But the Chevy ads scream out "Hey, stupid! Buy our cars!" How can that even work?